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The manga had begun to daydream. Seat was going through a big change with the VW Group. A brief was given to us about the positioning in Turkey. Our dream was seen as big and given to a global agency as a brief. It was started to be implemented by the agency where our founder worked as the creative group head before. It was not a very nice feeling to see your own work with someone else’s signature.

At the end of a month, the results were not good, Manga took over and Seat Cup started with a record of 30 thousand people…

CLIENT:

Seat

DATE:

May , 2004

CATEGORY:

Branding

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